Situation
The Pew Charitable Trusts was looking to build bipartisan stakeholder support at the local, county and state level to sign on to Pew’s infrastructure “Statement of Principals” letter to the administration and Congress.
Campaign
Scarlet Oak Strategies leveraged its 50-state network to identify and build support for Pew’s letter in 31 states:
- Scarlet Oak Strategies mapped out specific pockets of policy and political interest and mapped relevant stakeholders in these areas.
- Made tailored asks of all stakeholders.
- The letter resulted in over 150 elected officials at every level signing the bipartisan letter including active and former Governors.